BRITISH FRIENDS ARE NOW AVAILABLE

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-- Discover inside secrets you will not find in a guide book --

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NEW YORK, April 14, 2008 � Public displays of affection, high fives and the word �awesome� really aren�t very British.� To find out what is, then you should meet our British Friends.� They are real people living all over Britain who will be sharing their personal British experiences, as part of the second year of the �be a Brit different� consumer marketing campaign sponsored by VisitBritain, the national tourist office for England, Scotland and Wales.�

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Americans visiting www.visitbritain.com/us can connect with these British Friends who will help them have a brilliant (amazing) time on their next trip to Britain.� Our British Friends will reveal the best spots to grab a bite (eat some food) at the local chippies (fish and chip restaurants), for heading to a local pub to check out a local band, have a pint (beer) or watch a match (soccer game), and other tips that you could only get from a local.�

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Our British Friends hail from England�s North Country, Heart of England, London, South West England and Wales and they are as diverse as their regions.�� Meet some of them for yourself.

������ Peter, who is from Edinburgh, Scotland, resides in Ravenglass in the Western Lake District in England�s North Country.� He is a former veterinarian turned castle owner.� Peter will help you to discover the largest owl sanctuary at Muncaster Castle, as well as to take the Ravenglass Eskdale Railway to see the spectacular Hardknott Roman Fort.

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������ Or, Michael, who is from a small village on the outskirts of North East London, is a former Scotland Yard detective / inspector turned speed boat entrepreneur.� He will help you to see London like you have never seen it before by taking you on a high speed boat up the River Thames to learn about historical tales of intrigue for well-known sites such as Big Ben, Tower of London and Westminster Abbey.

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������ Or, Wendy who lives in Blockley, a small town near Moreton-in-Marsh in the Cotswolds.� She is an avid gardener who will give you suggestions for some of the spectacular gardens in the area.� She can also give you tips for meandering along the picturesque Cotswolds� pathways.

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������ Or, Peter, who is from Belfast, Northern Ireland, and he currently resides in Bath.� He has ridden the Trans Siberian Express no less than 15 times but he still loves his hometown of Bath.� He will encourage you to soothe your senses and bathe in the natural hot waters at the Thermae Bath Spa.� He will also tempt you with some of the most mouth-watering buns courtesy of Sally Lunn Bunns.

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������ And, Andy, who is from the spiritual capital of Wales, a city called St. David, spends his days jumping off cliffs with groups of people in a sport for the fearless called coasteering.� He will encourage you to experience Wales� pioneering spirit by wandering along the Pembrokeshire Coastal National Park, Britain�s only coastal park with 240 square miles of spectacular scenery and experience Wales� pioneering spirit.

�One of the things that makes Britain special for Americans is that they can get to know real Brits easily and get under the skin of the destination.� Our British Friends will give Americans an insider�s scoop about their hometown that they cannot find elsewhere.� We hope close friendships will develop between them as they share similar interests and discover ways to live like a local during their vacation in Britain,� says Simon Bradley, executive vice presi
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